Testimonials

“As Head of Academy Coaching at Norwich City Football Club, I’ve seen first hand the exceptional work Pro:Direct Academy does in developing young talent. They provide players with outstanding football coaching, alongside valuable educational and life experiences. Their holistic approach not only prepares players for the professional game but also shapes them as individuals. Pro:Direct Academy’s proven success in moving players into the professional ranks is a testament to their commitment and expertise.”

Tom Hart, Head of Academy Coaching, Norwich City Football Club

“I am grateful for the opportunity to have started my coaching journey at Pro:Direct Academy. My four years as Head of Site and involvement with Pro:Direct Eleven were instrumental in shaping me as a coach. During this time, I witnessed many players progress professionally but more importantly mature into great young men with promising futures. The values instilled and opportunities provided for both players and coaches at Pro:Direct Academy are unparalleled. I cherish the memories I made and am always grateful for the support I received.”

Damon Lathrope, Assistant Manager, Watford FC

“I have worked with Danny and Pro Direct Academy for over 10 years, visiting most of their sites across the South and inviting a select squad into Cobham. This market will alway be an interesting one, Pro Direct have taken the post 16 programme to another level, the track record of players signing at clubs only backs this up.”

Danny Dolan, South UK Scouting Co-ordinator, Chelsea FC

“Wycombe have worked closely with Pro:Direct Academy since 2020. In this time they have provided us with opposition for competitive games, along with the opportunity to scout their players on a regular basis. Their extensive programme means they constantly have a high calibre of players entering their schemes. This has led to us signing players from Pro:Direct Academy who have gone on to play for our 1st team.”

Sam Grace, Development Group Manager, Wycombe Wanderers FC

“After being released from Watford Academy, I joined Pro:Direct Academy as a disheartened 16-year-old. However, my experience here quickly reignited my love for the game. The positive environment and quality of training not only improved my physical abilities but also had a huge impact on my mental well-being. During my two years, I had the privilege of participating in memorable experiences, including playing at Wembley and against the Japan national team at SGP. These opportunities were invaluable and where I formed lifelong friendships with my teammates. At 18, I embarked on a two-year coaching apprenticeship, which further enriched my personal and professional development. The opportunity to mentor and guide young players has been incredibly rewarding. Today, at 22, I continue to work full-time at Pro:Direct Academy. I am grateful for the opportunities and experiences I have gained here, and I look forward to contributing to the Academy’s continued success. ”

Billy Leonard , Lead Coach & NLS Player, Pro:Direct Academy Central London

“Pro:Direct Academy was an important turning point in my footballing career. It provided me with opportunities that I couldn’t have imagined anywhere else. Playing against the best academy teams at the best facilities pushed me to my limits and helped me develop my skills significantly. The academy’s commitment to nurturing talent was evident in every aspect of my experience. From the coaching staff to the supportive environment, everything was designed to help me reach my full potential. The chances I was given to showcase my abilities were instrumental in launching my professional journey and laying the foundation for the success I’ve achieved today ”

Taylor Allen , Player, Walsall FC

“Pro Direct Academy has developed strong relationships with professional clubs across the country, including ours, due to their ongoing commitment to player development and their consistent provision of opportunities for Post-16 players throughout the football pyramid. Danny and his team have been very supportive of the boys in their programme and continue to arrange high-quality fixtures against other professional academies, creating valuable opportunities.”

Michael Adesida, Head of Recruitment, Brentford FC

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